Promotion Tips for Guests, Panelists, Vendors & Artists for FanX 2017

Congratulations on being part of FanX 2017! We would like to help our guests, panelists, artists, and vendors maximize their exposure and have a successful show. Please see our suggestions below on how to use social media to promote your appearance at FanX 2017.

1. Getting Started on Social Media

Using social media networks are a great way to gain attention for your appearance. To get started, we suggest that you create official social media pages for yourself or your business (if you haven’t already). Find Salt Lake Comic Con’s official social media pages, HERE.

Tips for Facebook

  • After we announce your participation for the event, share your Announcement or Showcase Image (more info below) from the Salt Lake Comic Con Facebook page to your professional and personal Facebook pages. This will help spread awareness of the event and your appearance. Find instructions on how to share, HERE.
  • Create your own Facebook event for your FanX 2017 appearance. Find instructions how to create a Facebook event page, HERE. Invite your current fans, friends, and family.
  • You can use the official event page for FanX 2017 to post related updates, such as product showcases, special offers, and Exclusives (more info on this page).

More Social Media Sites

In addition to Facebook, you can share announcements about FanX 2017 on other social media sites such as Twitter, Google Plus, Pinterest, Tumblr and Instagram. Some important things to remember:

  • Use the official event hashtag (#FANX17) on related posts on your social media sites to help our fans find your account.
  • To make sure our social media team is aware of your posts and accounts, you should also tag Salt Lake Comic Con’s official social media accounts. (Find our official accounts, HERE.) We are most likely to share posts on Twitter and Instagram.
  • Vendors: please include your Booth # on your posts. (Booth #s will be assigned closer to the event. If you have questions please contact your Utah Media Group representative.)
  • Panelists: please include all panel information (location, date, time, etc) on your images or in the description.

2. Participate in our Vendor/Artist and Panel Showcases


The Salt Lake Comic Con Marketing Team would like to invite you to participate in the Vendor and Artist Showcase on Facebook for Salt Lake Comic Con FanX 2017.

Your self-produced Showcase Image will be shared to Facebook and most of our official Salt Lake Comic Con social media networks. View our last Vendor and Artist showcase, here.

Follow the directions below to submit your Showcase image.

  1. Please create your own promotional art. Preferred size: 1920 x 1484 pixels at 72 dpi resolution. Image needs to be well designed, artistic, and look cool. Example of a promo images we love – Promo Image
  2. Make sure you include all important information on your image. Name of business, booth number, social media links, website, etc.
  3. Showcase Image should include clear images of products you will be selling.
  4. Submit your Showcase Image to by Monday, March 6, 2017. Please upload your file (jpg is preferred) to Dropbox or Google Drive, then share the link to your file with us in your email.
  5. In the subject line of your email, please identify that your are submitting an image for the Showcase: VENDOR SHOWCASE – [your name]
    Note: Graphics that don’t meet our visual standards may not be featured.

Twitter Showcase

Learn how to participate in our Twitter Showcase for FanX 2017, here.


For this event, our awesome in-house graphic designer will be producing promotional art of ALL of our panels in order to populate the FanX 2017 App with images. We will be sharing these images for our Panel Showcase, so no need to make your own art! Just keep an eye out for when the Panel Showcase Facebook Album goes live, and SHARE your panel image!

3. Be Featured on our Vendor or Artist Directory List

A full list of vendors and artists will be available on our website before the event. When this page goes live, please help us proofread and make sure your information and booth number are correct.

4. Exclusives – Offer an Item, Discount, or Freebie with Purchase

A fantastic way to get your Salt Lake Comic Con 2017 appearance or local business noticed is by offering a Salt Lake Comic Con “Exclusive!”

What is an Exclusive?

It is common at conventions for Guests, Vendors, and Artists to offer an exclusive item or offer that is only valid for that particular show. Offer a limited-edition print, debut your book, offer a discount, or even a freebie with purchase to drive attendees to your booth.

We also welcome local businesses to submit an Exclusive Offer for our fans, especially if you are located around the Salt Palace Convention Center. Offering an Exclusive is a great way to gain exposure for yourself or your business during Salt Lake Comic Con FanX 2017, March 17 and 18, 2017.

How do I submit an Exclusive?
1. Submit your Exclusive item or offer to by Monday, March 6, 2017. We’ll need to know the details of your exclusive item/offer, plus an image of your product or business logo.
2. Please upload any images to Dropbox or Google Drive, then share the link to your file with us in your email. No email attachments please.
3. You will receive an email confirmation that we have received your item/offer. Once approved, your item/offer will be added to our Exclusives page on our website, which will be shared on all of our social media sites.

5. Host A Social Media Contest

Social media contests are a great way to raise awareness of your appearance and grow your social media following. We find that contests work best on Facebook, Twitter, and Instagram. Check out this article for social media contest suggestions. 

You are welcome to share you contest(s) into our official Salt Lake Comic Con FanX 2017 Facebook Event Page. Please note, Artists/Vendors are responsible for providing giveaway prizes and fulling prizes to winners. 

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